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Finding your niche

How to Find Your Business Niche – Insights from Siddaram Patil, Founder of Oworks Marketing Tech Pvt Ltd

In the vast landscape of business opportunities in India, carving out a niche is essential for standing out and succeeding. Siddaram Patil, the founder of Oworks Marketing Tech Pvt Ltd, recently shared some insightful tips in a video reel on how businesses can discover their niche. His advice is especially relevant for entrepreneurs navigating the complexities of a competitive market.

Align Your Niche with Your Goals and Passion

Siddaram emphasizes that the best niche is one that aligns with both your personal goals and professional passion. It’s about finding the segment where you can bring your best efforts to the table. He advises business owners to reflect on what resonates most with them—whether it’s a specific industry, a type of service, or a particular problem they’re passionate about solving.

Pro Tip: Your niche should not only be something you’re good at, but something that excites you. The more connected you feel to your niche, the more authentic and impactful your work will be.

Leverage Your Past Work and Portfolio

Often, the clues to discovering your niche lie in your past work. Siddaram suggests that looking at your portfolio and previous projects can reveal patterns in the type of work you excel at. Whether it’s designing websites for the healthcare sector, running successful ad campaigns for educational institutions, or providing tech solutions to real-estate companies, your history of successes can help define your niche.

Pro Tip: Examine your portfolio and identify which projects brought you the most satisfaction or success. These are often indicators of where your true niche lies.

Explore India’s Rich Business Landscape

India is a diverse country with a multitude of business segments. From healthcare to technology, real estate, and beyond, Siddaram believes that with enough exploration, you can find a niche that offers both opportunity and personal fulfillment. The key is to dig deep, experiment, and discover what works best for you and your business.

Pro Tip: Don’t be afraid to pivot or refine your niche as you explore. The more you engage with different segments, the clearer your path to success will become.


Discover more insightful tips from Siddaram Patil by following us on Instagram or connecting with him on LinkedIn.


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